Case Study: Point achieves acquisition and strong user retention with AE Studio's AI fitness app and SDK

Point launches AI fitness app in 12 weeks with AE Studio

Point, a Los Angeles-based health and fitness technology company, faced the challenge of translating vast amounts of wearable device data into clear, actionable fitness insights for users. They needed a technical partner to build a sophisticated, AI-powered recommendation engine quickly to validate their concept with users and investors. AE Studio was engaged to develop this product at speed without compromising on the underlying scientific integrity.

AE Studio designed and shipped a publicly available iOS app for Point in just 12 weeks. The solution included a proprietary health scoring system built with exercise scientists, real-time wearable data processing, and personalized recommendations. This resulted in a 46% user retention rate, well above the industry average, and strong subscription conversions. Furthermore, AE Studio recommended and built an SDK from the core technology, which helped Point secure follow-on funding and ultimately led to the company's acquisition.

Point