Case Study: Electronic Arts achieves scalable AI question answering with AE Studio

Electronic Arts onboarded new domains in days with AE Studio

AE Studio partnered with Electronic Arts to address a challenge in scaling their AI-powered question-answering system. EA needed to accurately classify and answer a wide variety of user queries across multiple domains, but their existing architecture struggled to efficiently onboard new domains and question types without requiring extensive rebuilds.

The solution from AE Studio involved systematic prompt engineering and a refactored, scalable system architecture. This decoupled domain-specific logic, enabling faster expansion, and included end-to-end evaluation infrastructure to ensure real-world accuracy. As a result, AE Studio helped Electronic Arts significantly improve both the scalability and accuracy of their AI pipeline, reducing the time to onboard new domains from weeks to just days.

Electronic Arts