Case Study: HockeyStack scales outbound prospecting with Adyntel

How HockeyStack used adyntel to automate prospecting and scale outbound

HockeyStack, a B2B SaaS company, faced the challenge of scaling its outbound sales after being overly reliant on unpredictable inbound leads. Their team lacked a scalable, automated method to identify and prioritize prospects who were actively investing in paid advertising, as manually checking ad libraries was slow and produced outdated data. They turned to Adyntel to integrate real-time ad intelligence into their process.

Using the Adyntel API, HockeyStack automated the process of pulling live ad activity from Meta, LinkedIn, and Google directly into its CRM and custom scoring model. This provided their SDRs with immediate context on which companies were actively spending, allowing for highly targeted and timely outreach. The solution saved costs by reducing manual work, improved lead scoring and targeting, and created a scalable foundation for their outbound motion, qualifying over 500,000 prospects efficiently.

HockeyStack

Viktor Salnich

Sr. Software Engineer, GTM Growth