Case Study: Zadig&Voltaire achieves unified omnichannel customer journeys and 72% mobile conversion lift with Adyen

Zadig&Voltaire at the forefront of the new generation of retail

Zadig&Voltaire, the French luxury ready-to-wear brand with nearly 350 boutiques worldwide, faced a major digital transformation challenge: migrate from Magento 1 to Magento 2, deploy a Progressive Web App, and unify online and offline customer journeys while standardizing payment data to support rapid international expansion — all accelerated by COVID‑19-driven shifts to digital channels.

Working with Magento Commerce (Adobe) and Adyen, the brand implemented a modern omnichannel platform, streamlined payment pages with a two‑step checkout, and activated local payment methods across markets. The result: page views doubled, active mobile users rose 267%, page load times dropped 22%, and mobile conversion improved by 72%, enabling smoother global growth and a unified customer experience.

Zadig&Voltaire

Jonathan Attali

Chief Digital Officer