Case Study: Travian Games achieves higher conversions and streamlined global payments with Adyen

Travian Games unlocks the next payments level with Adyen

Travian Games, a global online gaming company with 150 million registered users across 200 countries, faced increasingly complex and fragmented payments operations as it scaled. The company needed to consolidate its payments stack, reduce compliance burden, and remove friction at checkout to turn registered users into paying customers worldwide.

Travian partnered with Adyen, adopting Adyen’s Hosted Payment Pages to cut PCI scope (freeing ~10% of internal resources), add local payment methods like iDEAL and paysafecard, and enable one-click tokenized payments (boosting credit card conversions by 6%). A/B testing of local vs cross-border acquiring raised authorization rates (2% uplift in Spain), and after full migration Adyen delivered higher authorization rates in 9 of 10 countries (typically +1–3%, up to +9% in Turkey), turning payments into a streamlined revenue driver.

Travian Games

Tanja Wenger

Senior Payment Manager