Case Study: Tinyme achieves rapid global expansion and frictionless payments with Adyen

Tinyme going global with Adyen’s scalable payment solution

Tinyme, an Australian brand that personalizes children's products, was expanding into the UK, US and Singapore and needed to scale payments internationally without building a large project team. The company required seamless ecommerce integration, support for multiple local payment methods, tokenization to avoid storing card data, and a way to avoid cross‑border fees and fragmented contracts as it entered new markets.

Adyen provided end‑to‑end payments (gateway, risk, acquiring) under a single contract, easy integration, tokenization for one‑click checkout, local acquiring to reduce fees, and unified reporting and PCI compliance. This allowed Tinyme to enter new markets quickly, add options like Apple Pay (≈5% of US payments), gain local payment insights for faster launches, and futureproof growth as it explores further expansion and payment methods such as Alipay.

Tinyme

Ben Hare

Chief Operating Officer