Case Study: Thalys achieves a seamless direct-to-consumer online payment experience with Adyen

Thalys, right on track to delivering a beautiful online experience

Thalys, the European high-speed train operator, shifted in 2020 to a direct-to-consumer model by taking over ticket distribution for its Thalys and IZY brands. The company needed to deliver a seamless online customer experience across web and mobile, comply with PSD2, manage fraud and chargebacks, and offer the right local and international payment methods across four markets while building stronger customer relationships.

Adyen provided an end-to-end payment solution with native 3D Secure 2, refined fraud rules, and broad support for local cards, e-wallets and cross-border methods, plus transparent per-transaction pricing and close operational support. The result is a frictionless checkout, greater control of payment data, easier after-sales and cross-selling across markets, and recognition for Thalys’ digital agility as it continues to expand its online experience.

Thalys

Erick Cuvelier

Chief Information Officer