Case Study: SurveyMonkey expands global footprint and boosts subscription approval rates with payments provider Adyen

SurveyMonkey uses Adyen’s data and expertise to expand its global footprint

SurveyMonkey, a leading web-based survey platform with a freemium model and over 30 million users, needed a payments partner that could support its international, subscription-based business. The company required local payment methods, high approval rates and frictionless recurring billing to scale quickly across many countries.

Adyen delivered a single integration supporting global and local payment methods and subscription payments, plus ongoing support and cross-merchant transaction data to optimize performance. This led to higher approval rates in previously problematic markets, smoother recurring billing and an expanded global footprint—helping SurveyMonkey scale to 190 countries.

SurveyMonkey

Ksenia Kouchnirenko

Director of Strategy and Business Development