Case Study: Meta achieves seamless global payment optimization with Adyen

Seamless online payments for a global community

Meta needed a scalable way to optimize payments for many different audiences across its global apps, from consumers and creators to small businesses and enterprises. Working with Adyen, Meta focused on improving approval rates, fraud mitigation, checkout conversion, latency, and cost efficiency while handling the complexity of global compliance and multiple payment flows.

Adyen provided Meta with a single API and integrated payment platform covering gateway, processing, acquiring, authentication, and risk management, making it easier to add payment methods and manage changes at scale. Through joint optimization experiments, including tokenization, Adyen helped Meta achieve a meaningful increase in success rates in some of its top countries, while also supporting reporting, reconciliation, and long-term operational efficiency.

Meta

Dave Wolf

Head of Global Payments & FinTech Partnerships