Case Study: R.M.Williams achieves unified commerce and streamlined payments with Adyen

R.M.Williams takes its legacy to the next level with Unified Commerce

R.M.Williams, the Australian heritage retailer, needed to simplify a fragmented payments setup across online and in-store channels. Working with Adyen and its unified commerce platform, the company aimed to reduce multiple integrations and contracts, streamline reconciliation and reporting, and improve the checkout experience with a broader mix of local and international payment methods.

Adyen implemented a single-platform, single-integration solution that connected R.M.Williams’ online and offline payments, supported local acquiring in markets like Europe, the UK, and the US, and enabled omnichannel features such as click-and-collect and returns. With Adyen, R.M.Williams reduced up to 10 integrations to one, improved authorization and cost efficiency through least-cost routing, strengthened fraud prevention, and gained richer customer insights to drive better decisions and a more consistent customer experience.

R.M.Williams

Peter Ratcliffe

Head of Technology