Case Study: RedMart achieves stronger customer loyalty and increased repeat orders with Adyen

RedMart - Customer Case Study

RedMart, Singapore’s leading online grocery marketplace, wanted to turn convenience into customer loyalty by launching LiveUp, a lifestyle membership that bundles rewards and partner services (Netflix, Uber, Lazada) with grocery purchases. To scale this business model across a diverse, payment-fragmented market and roll out new features quickly while fending off growing competition, RedMart needed a flexible payments partner that could connect members to partner services and support regional payment methods.

RedMart selected Adyen for its flexible platform, local payment support, and easy backend reporting, enabling rapid rollout of LiveUp and seamless partner integrations. As a result RedMart has grown its loyal customer base and transaction volumes—one in three orders were from repeat customers in the last quarter—while positioning the company to shorten delivery times, expand regionally, and make every purchase more rewarding.

RedMart

Jim Boland

CFO