Case Study: Prada Group achieves elevated in-store shopping experiences with Adyen

Prada Group brings luxury style with a human touch through payments innovation

Prada Group, the luxury fashion brand, wanted to remove friction from in-store checkout and extend the seamless online payment experience to its physical stores. Working with Adyen, and using mobile POS solutions such as Tap to Pay on iPhone, the company aimed to let sales associates accept payments wherever shoppers were ready, while preserving a minimalist, high-touch luxury experience.

Adyen implemented Tap to Pay on iPhone in Prada Group’s U.S. stores, alongside V400m terminals for customers who preferred counter-based payment. The solution enabled fast onboarding, no extra hardware, and instant scaling of in-store payments; in New York’s Prada Epicenter, staff could accept contactless payments directly on an iPhone. Following this success, Prada Group is planning a global rollout, and Adyen has also been entrusted with the retailer’s POS volumes across the U.S., Europe, Canada, APAC, and Brazil.

Prada Group

Cristiano Agostini

Chief Information Officer