Case Study: MINDBODY accelerates merchant onboarding and European expansion with Adyen

MINDBODY accelerates expansion with automated onboarding

MINDBODY, an online marketplace for health and wellness businesses, sought to accelerate its expansion into European markets. To support this growth, they partnered with the payments vendor Adyen to streamline the integration of credit cards and local payment methods for their merchants, aiming to simplify a previously complex onboarding process.

Adyen implemented its automated onboarding API, which allowed new merchants to complete their application directly through the MINDBODY platform. This solution automated the Know Your Customer (KYC) checks, reducing setup time from days to just minutes. As a result, MINDBODY scaled rapidly, successfully onboarding merchants across 15 European countries within just three months through a single technical integration with Adyen.

MINDBODY