Case Study: Jagex achieves higher conversion rates and frictionless global payments with Adyen

Jagex and Adyen partner to take frictionless payments to the next level

Jagex Games Studio, the creator and publisher of MMOs such as RuneScape, serves millions of players worldwide and places data at the core of its business. To reduce friction, combat fraud and improve conversion—especially for subscription rebills—Jagex needed a highly technical, data-driven payments partner that could complement its existing systems.

Since partnering with Adyen in 2014, Jagex has used Adyen’s gateway and acquiring capabilities plus the RevenueAccelerate suite (including Auto Retry, Intelligent Payment Routing and Dynamic Card Validation) to optimize approvals, recover declined transactions (Auto Retry achieved a 9.6% success rate), support 30+ local payment methods and add risk checks. The result: higher authorization and conversion rates, smoother recurring billing, safer local payments and faster market expansion driven by continuous data-led collaboration.

Jagex

Nastassja Gilmartin

Payments & Fraud Manager