Case Study: HUGO BOSS achieves seamless omnichannel shopping experiences with Adyen

HUGO BOSS sets a new standard for shopping experiences

HUGO BOSS wanted to create a seamless, secure shopping experience across stores, web, and app while giving customers more payment choice. To support its global omnichannel retail strategy, the fashion brand worked with Adyen and used Adyen’s Pay by Link solution, alongside mobile in-store checkout and secure online payment features.

Adyen helped HUGO BOSS enable flexible payments, remote checkout via email or WhatsApp, and efficient end-to-end financial flows. The company also implemented stronger authentication and tokenization to improve security and reduce friction, contributing to fewer declines, more authorizations, and better conversion rates, while helping the brand manage millions of transactions with leaner accounting processes.

HUGO BOSS

Jan Philipp Wintjes

EVP of Global Omnichannel