Case Study: Westwing Home & Living reduces risk refusals by ~98% with Adyen (RevenueProtect)

How Westwing approved more transactions without increasing fraud

Westwing Home & Living, a data-driven online home retailer that expanded to 15 markets after launching in 2011, faced rising fraud as its visibility and transaction values grew. Although it had fraud controls, those systems produced many false positives—pushing risk refusal rates up to 12%—and made it hard to distinguish fraudsters from legitimate shoppers without harming conversion.

Westwing turned to Adyen’s built‑in RevenueProtect, using broad scheme-level data, ShopperDNA device- and attribute-linking, and a customizable Risk Engine to automate real‑time identification of fraud while letting genuine customers through. The result: risk refusals fell to 0.2% (≈98% reduction), manual reviews dropped by 30%, bank refusal rates fell 24%, and Westwing gained scalable, revenue-protecting risk management.

Westwing Home & Living

Shejn Tahirsylaj

Senior Payment & Project Manager