Case Study: Magicline achieves seamless all-in-one fitness payments with Adyen

How the Sport Alliance GmbH group developed its own payment solution with the help of Adyen for Platforms, providing users across Europe innovative and seamless processing

Magicline, part of Sport Alliance, needed a flexible, all-in-one payment solution that could handle the day-to-day demands of fitness studios and sports venues, including failed payments, chargebacks, reminders, and both online and in-person transactions. Using Adyen for Platforms, Magicline created Magicline Payments to provide modern, secure cashless processing without extra integrations.

Adyen helped implement a customized payment setup with a broad range of local and international payment methods, POS terminals, Cloud TSE control, and an Analytics Portal for transparency. The result was easier payment management for customers, faster debt collection with pay-by-link, and a new revenue stream for both Magicline and its users, while improving control and helping studios grow.

Magicline

Dean Ranzenberger

Product Manager