Adyen
144 Case Studies
A Adyen Case Study
mobilityX is a Singaporean MaaS startup, seed-funded by SMRT and test‑bedded since 2017, that set out to make travel more consumer‑centric by connecting public transport, ride‑hailing, car‑sharing and first/last‑mile options. The company faced a fragmented ecosystem where different modes used separate apps and payment systems, making multimodal trip planning and payment inconvenient for users.
mobilityX built a single digital platform with integrated payments and layered data analytics (in partnership with Adyen) to simplify booking and reveal usage patterns. Testbeds at NTU and industrial parks showed practical benefits—e‑scooters outperformed bikes on hilly terrain and saw late‑night spikes tied to shuttle schedules—leading to smoother payments, better trip planning, improved commuter experience and actionable insights to optimize services and scale to more cities.
Colin Lim
Chief Executive Officer