Case Study: Singapore's online supermarket RedMart achieves stronger customer loyalty with Adyen

How RedMart is winning customers’ loyalty in Singapore with its LiveUp program, and learn from CFO Jim Boland on how it stays ahead in the online supermarket business

RedMart, Singapore’s leading online supermarket, faced the twin challenges of winning customer loyalty in a highly competitive, price-sensitive market and overcoming ingrained habits of wet-market shopping while reassuring shoppers about online data security. To grow repeat business it needed a compelling reason for customers to switch and stay, plus a payments partner that could deliver both convenience and robust protection of personal credit card data.

RedMart launched LiveUp, a partner-driven loyalty program that rewards shoppers with discounts and perks (such as Lazada discounts and Netflix subscriptions), while working with Adyen to provide unified commerce, seamless checkout and strong payment security. The combination of attractive rewards, expanding partner benefits and a secure, frictionless payment experience has driven meaningful retention—today about one in three orders comes from returning customers—and continues to scale as more partners join.

RedMart

Jim Boland

CFO