Case Study: Kogan.com boosts conversions and streamlines payments with Adyen

How Kogan.com increases conversions, and saves time and money by simplifying payments with Adyen

Kogan.com, an ASX‑listed pure‑play online retailer with over 3 million active customers, faced fragmented payments across six websites and two apps that created operational overhead, inconsistent checkout experiences, and slowed the rollout of new payment methods and 3DS2 compliance. The complexity made reporting, fraud management and scaling difficult, threatening conversion rates and efficiency as the business grew.

Kogan integrated Adyen’s full‑stack payments platform to unify acquiring, gateway and risk services, deploy Dynamic 3DS2 via RevenueProtect, run experiments on payment flows, and adopt Network Token Optimization — all visible in a single dashboard. The result was a fast, low‑disruption rollout (ready within a week and completed in half the planned time), more payment choices and higher authorization and conversion rates, simpler fraud management and ongoing operational cost and time savings — helping Kogan scale while improving the customer checkout experience.

Kogan

Daniel Beahan

Director of Logistics & Customer Care and responsible