Case Study: Kiko Milano achieves seamless, personalized customer journeys with Adyen

How KIKO Milano uses payments data to beautify customer journeys

KIKO Milano, the Italian global beauty brand, wanted to deliver flawless customer experiences while simplifying payments across its 1,000+ stores. Working with Adyen and its payments technology, the company sought a more seamless in-store checkout and better payment data to personalize interactions.

Adyen’s unified commerce solution streamlined payments across KIKO Milano’s stores, letting customers pay how they want while giving the brand useful insights for personalization. The results included a global average increase in digital payments in stores to 50%, with peaks of up to 65% in key European markets, and 10,000 devices deployed across 1,000+ stores in just 9 months.

Kiko Milano

Kaveh Vahabi

Chief Information Officer