Case Study: Joe & The Juice achieves seamless omnichannel payments and enhanced customer experience with Adyen

How Joe & The Juice has used payments technology to connect its physical and digital worlds to deliver an even better service

Joe & The Juice, a fast-growing café chain, faced the sudden need to move from mostly in-person sales to digital channels when the COVID-19 pandemic hit. Because it had launched a pre-order app in 2019, the company could rapidly shift to contactless, app-first service—addressing safety concerns and changing customer expectations for flexible, multi-channel buying.

By centralizing payments with an integrated, global interface, Joe & The Juice connected its in‑store and online experiences, enabled one‑tap repeat orders, and rolled out consistent fraud monitoring from a single dashboard. The result: the brand remained open when many competitors closed, the app became a primary sales channel, performance visibility improved, and the company gained the agility to expand into delivery and subscription services.

Joe & The Juice

Thomas Evald

VP of Strategy & Business Development