Case Study: Australian boutique Incu maintains WeChat sales and reopens channels with Adyen Pay by Link

How Incu has used Pay by Link to keep sales channels open, even when stores are closed

Incu is a boutique Australian fashion retailer that engages a diverse, Mandarin-speaking customer base through interactive selling on WeChat. When COVID-19 lockdowns forced stores to close, Incu needed a secure, fast way for sales assistants to complete purchases during one-to-one WeChat conversations without losing momentum or risking fraud.

Incu implemented Adyen’s Pay by Link within two weeks, enabling staff to send personalized payment links that support cards, Alipay, China UnionPay, Apple Pay and Google Pay and giving the business clear visibility of links sent and payments received. The solution helped Incu maintain pre-lockdown WeChat sales levels, safely reinstate phone orders, accelerate its digital strategy and offer flexible options like home delivery or click‑and‑collect alongside guided shopping via FaceTime or Zoom.

Incu

Douglas Low

Chief Executive Officer