Case Study: GetYourGuide achieves global fraud prevention improvement with Adyen

How GetYourGuide uses machine learning to prevent fraud while increasing acceptance rates

GetYourGuide, a global travel platform, was expanding rapidly and needed a better way to manage fraud as business changed across regions. Using Adyen and its Protect fraud-prevention service, the company moved beyond static rules to machine-learning-based risk management to improve acceptance rates while controlling chargebacks.

Adyen implemented Protect with regional A/B testing and the Experiment feature, helping GetYourGuide identify underperforming markets and refine the models over time. By the end of 2022, all regions had updated data models and better performance, and by mid-2023 GetYourGuide had turned on machine learning for all regions, calling the transition a huge success.

GetYourGuide

Arjun Muralidharan

Group Product Manager