Case Study: Daniel Wellington achieves rapid global expansion through localized payments with Adyen

How Daniel Wellington went global with a payments-first approach

Daniel Wellington, the Swedish watch brand that grew from a startup in 2011 to sales across 144 countries, faced the challenge of scaling globally while offering a truly local checkout experience. Relying on credit cards alone was limiting—many markets prefer local payment methods—and the company also needed robust fraud protection and a PCI-compliant, scalable solution to support rapid market launches.

Daniel Wellington partnered with Adyen to roll out localized payment methods, customized payment pages and direct integrations with Alipay and Tenpay, plus RevenueProtect fraud screening and Easy Encryption for secure payments. The result was faster market entry and higher conversion—examples include strong uptake of Dotpay in Poland and SOFORT in Germany—acceptance of 24+ local methods, smooth mobile support in China, and a scalable, secure payments platform that accelerated international growth.

Daniel Wellington

David Vallin

Head of Ecommerce