Case Study: BlaBlaCar achieves higher conversion and faster international expansion with Adyen

How BlaBlaCar accelerated its international expansion

BlaBlaCar, the ride-sharing platform, needed a way to support international expansion while meeting local payment preferences in new markets. Working with Adyen, the company looked for a simpler, more flexible payment setup through Adyen’s global payment platform and broad range of local methods.

Adyen helped BlaBlaCar add and manage 250 payment methods worldwide, including Apple Pay, Google Pay, and BLIK, all through one centralized system. The results included a 25% increase in conversion in Poland after adding BLIK and a 10% lift in checkout conversion after introducing digital wallets, while improving the app and mobile site payment experience.

BlaBlaCar

Ashley Yeh

Senior Product Manager