Case Study: Björn Borg achieves rapid international growth and major conversion gains with Adyen

How Bjorn Borg is driving growth with payments

Björn Borg, the premium clothing brand inspired by the tennis legend, was rapidly expanding across 16 markets and needed a payments partner that could scale with its international growth. Its previous provider could not support local payment methods and forced separate currency accounts, creating operational constraints—and with a contract ending at the start of summer sales, Björn Borg needed a fast, flexible solution.

Adyen provided a quick Hosted Payment Page integration and an in‑house Magento plugin, enabling recurring subscription payments and unified transaction visibility; the migration was completed in one day. Using Adyen’s RevenueProtect Risk Engine to fine‑tune fraud rules, Björn Borg saw conversion rates jump by 80% in targeted markets and a 25% increase in customer retention from its subscription service, while preparing to extend the platform to in‑store POS for full omni‑channel operations.

Björn Borg

Noelia Guinón

Ecommerce Manager