Case Study: Birchbox achieves a 100% increase in mobile conversions with Adyen

How Birchbox doubled its mobile conversions with Adyen

Birchbox is a subscription-based beauty retailer that sends curated sample boxes and sells full-size products online, with over a million active subscribers. As mobile now drives 60% of traffic, checkout friction from being redirected to an external payment gateway was a major challenge—slowing purchases, increasing entry errors and hurting conversions.

Birchbox migrated to Adyen’s fully integrated payments platform, removing the external redirect, using Easy Encryption to reduce PCI scope, and rolling out the integration quickly. The streamlined flow halved mobile abandonment—mobile conversions rose 100%—and Birchbox now plans to use Adyen’s automation and data insights to reduce involuntary churn and further optimize recurring payments.

Birchbox

Martin Balas

CTO