Case Study: B&B HOTELS achieves a unified, personalized guest payment experience with Adyen

How B&B HOTELS centralized payments to enhance guest experience as they expanded to new markets

B&B HOTELS, the hospitality chain, was managing different payment systems across countries, which made it hard to unify guest data and created friction when customers had to re-enter payment details at different locations. As the company expanded internationally, it needed a single platform to improve omnichannel management and deliver a smoother, more personalized guest experience with Adyen.

Adyen implemented its Unified Commerce solution, centralizing B&B HOTELS’ payment systems in one platform and using tokenization to securely store guest details and recognize preferences across channels and locations. The result was a plug-and-play payment setup that adapted to local payment methods in each market, improving guest convenience and supporting business growth by helping B&B HOTELS better match changing customer patterns across countries.

B&B Hotels

Vincent Deriot

CTO of Innovation