Case Study: Holland & Barrett achieves a 4% increase in payments conversion with Adyen Checkout

How an ambitious digitalization strategy was supported by a move from Adyen’s Hosted Payment Pages to Checkout

Holland & Barrett, the health and wellness retailer, wanted to support its digitalization strategy and improve the customer payment experience as it moved from Adyen’s Hosted Payment Pages (HPP) to a more flexible checkout solution. The company needed better visibility into customer behavior during checkout and a payment setup that could support future growth.

Adyen implemented its newest Checkout solution for Holland & Barrett, giving the retailer more data and control over the payment journey. As a result, Holland & Barrett saw a 4% increase in payments conversion, along with better insights to help prioritize payment methods and make smarter decisions.

Holland & Barrett

Sathya Nandakumar

Chief Technology Officer