Case Study: Christian Louboutin achieves a global omnichannel payments strategy with Adyen

How Adyen helps the luxury brand develop innovative customer journeys

Christian Louboutin, the 30-year-old luxury footwear and accessories house with stores in around 80 countries, faced the challenge of unifying payments across growing global retail and ecommerce channels while minimizing declines, abandoned carts and operational friction. The brand needed an omnichannel, data-driven payments strategy and centralized fraud controls to improve authorization rates and gain clearer customer insights across regions and systems.

Working with Adyen, Christian Louboutin implemented RevenueProtect for customized fraud rules, ShopperDNA for shopper analytics, and Adyen’s POS and ecommerce integrations (Magento/Cegid), plus Pay by Link and modern terminals. The unified solution centralized chargebacks, reduced manual reviews, improved authorization and conversion, kept sales running during lockdowns and enabled faster international rollouts and ongoing payments innovation.

Christian Louboutin

Chloée Daullé

Director of Financial Risk Management