Case Study: Athlinks expands into 40 new markets and slashes chargebacks with Adyen

How Adyen helped a fast-growing platform for athletes expand around the globe

Athlinks, a fast-growing social and registration platform for endurance athletes, was seeing explosive interest in obstacle-course racing and demand to support events worldwide. The team struggled to accept local payment methods across diverse markets and faced steep local risks — for example, chargebacks in Mexico spiked to 24% — which threatened international expansion and operations.

Partnering with Adyen gave Athlinks a single payments platform with hundreds of local payment methods, allowing entry into about 40 new markets, higher authorization rates and smoother operations. Working with Adyen’s risk support cut Mexico chargebacks from 24% to roughly 1%, freeing Athlinks to focus on its core business of race registration and results rather than payments.

Athlinks

Beau Scott

Director of Engineering