Case Study: BookBeat achieves 127% profit growth and rapid expansion across 28 markets with Adyen

How a Swedish audiobook app is reshaping publishing

BookBeat is a Swedish audiobook streaming app with over 250,000 paying subscribers across 28 markets whose goal is to make books accessible everywhere. To grow quickly and enter new countries without friction, the company needed a scalable payments and data setup that would let them add local payment methods, tokenize customers for one‑click and recurring billing, and make fast, data‑driven decisions.

By partnering with Adyen, BookBeat gained unified reporting, easy-to-add payment methods, and secure tokenization, enabling rapid market launches (24 new markets in June 2019) and a frictionless checkout experience. The results: accelerated expansion, a 127% profit increase in 2019 (beating their 100% growth target), and new industry value as an “insights engine” that tracks reader engagement and informs publishers and authors.

BookBeat

Didrik Tessier

Conversion Manager