Case Study: True Alliance achieves $1.4m annual savings with Adyen Unified Commerce

How a leading Australian retailer saved over $1.4m annually with unified commerce

True Alliance, a leading Australian retailer managing 23 websites, 100 stores, and 19 global brands, was struggling with siloed legacy payment systems that limited visibility, created operational complexity, and made fraud harder to control. The company wanted a unified way to connect online and in-store commerce while improving customer experience and payment performance.

Adyen implemented its Unified Commerce platform, linking True Alliance’s ecommerce, POS, and data systems into one solution, along with RevenueProtect for fraud prevention and 3DS2 across websites. As a result, True Alliance reduced fraud from 3.5% to nearly 0%, cut annual costs by about $1.4 million, avoided missing any orders during the migration of 23 websites, and enabled seamless cross-channel journeys like click-and-collect and in-store returns.

True Alliance

Ken Kennedy

Group Head of Digital