Case Study: HEYTEA achieves efficient global expansion with Adyen

HEYTEA brews up global expansion with Adyen

HEYTEA, the Chinese new-style tea brand, partnered with Adyen to support its global expansion and create efficient, stable, frictionless payment operations across the markets it serves. As HEYTEA opened overseas stores, it needed a single payments solution that could streamline online and in-store checkout while helping the company move quickly and confidently into new markets.

Adyen implemented its single-platform payments solution to bridge online and offline payments and speed up overseas rollouts. With Adyen, HEYTEA said the process from project kickoff to in-store checkout implementation became highly efficient, improving go-to-market speed and consumer experience; the partnership also delivered rapid problem solving and smoother operations as HEYTEA expanded internationally.

HEYTEA

Aaron Zhu

Senior Implementation Manager