Case Study: Hawes & Curtis achieves higher international conversions and smoother checkout with Adyen

Hawes & Curtis Accelerating growth through user experience

Hawes & Curtis is a 100-year-old British luxury tailoring brand that relies on international ecommerce for growth. To match its in‑store experience online, the company needed a payments solution that supports local currencies and methods across key markets while preventing fraud without adding friction for high-value, overseas customers.

Adyen provided a global payments platform and in‑built RevenueProtect fraud tools, enabling local payment and currency options in 80+ countries and recognition of methods like Giropay and SOFORT. The improved checkout and intelligent risk management reduced friction, maintained protection against fraud, and delivered noticeable uplifts in conversion—especially in international markets.

Hawes & Curtis

Antony Comyns

Head of E-Commerce