Case Study: SeatGeek achieves rapid, scalable multichannel ticket payments with Adyen

Good things come to those who hustle

SeatGeek, a mobile-first ticketing platform, faced an urgent payments challenge: in roughly 60 days it needed a multichannel system — online, phone and point-of-sale at dozens of windows — that could be built from scratch, handle massive spikes (often >$100M in season-ticket volume), and provide usable payments data and local payment support for global expansion.

Working closely with Adyen, the two teams ran an intensive development sprint and delivered a unified commerce payments integration in time for the on-sale. The result was a production-ready SeatGeek Payments solution with real-time dashboards, faster enterprise onboarding, reliable high-volume processing across channels, and the operational groundwork to scale into new markets and support major events worldwide.

SeatGeek

Shawn Kelley

Senior Program Manager for Payments