Case Study: Ste. Michelle Wine Estates achieves unified commerce and sustained revenue with Adyen

For Ste. Michelle Wine Estates, unified commerce opens new avenues

Ste. Michelle Wine Estates, one of North America’s largest wineries, faced a sudden collapse of on-site business in 2020 when tastings, concerts and hospitality shut down. With disparate legacy systems, they needed to pivot quickly to e-commerce, subscriptions, curbside pickup and contactless payments while keeping service consistent across tasting rooms, call centers and wholesale channels.

By moving to Microsoft Dynamics 365 Commerce with Adyen as their payment partner, Ste. Michelle created a unified commerce backbone that consolidated POS, web and call-center transactions. The integration enabled rapid e‑commerce growth, successful curbside fulfillment, higher authorization and recovery rates via Real‑Time Account Update, faster troubleshooting and smoother recurring payments — positioning the company for international expansion and more flexible, customer‑friendly payment options.

Ste. Michelle Wine Estates

Eric Johnson

Director of Consumer Engagement Technology