Case Study: Fave enables 15,000 businesses to deliver seamless, secure payments and boost loyalty with Adyen

Fave & Adyen Empowering businesses with payments

Fave is Southeast Asia’s fast-growing O2O mobile platform that connects shoppers in Singapore, Malaysia and Indonesia with deals, cashback and merchant tools. Born from KFit and regional Groupon assets, Fave supports about 15,000 businesses but faced the challenge of delivering seamless, secure payments across local preferred methods while reducing declines and fraud and driving customer loyalty and repeat visits.

Since October 2016 Fave has partnered with Adyen to run a single payments platform with local acquiring and built‑in risk management, powering FavePay (including local options like Maybank2u and CIMB Clicks). The partnership raised authorization rates and lowered declines and fraud, delivered actionable customer and payment insights via FaveBiz, and helped merchants increase repeat visits, loyalty and sales.

Fave

Chen Chow Yeoh

Co-founder