Case Study: Farfetch boosts card authorization rates and powers global growth with Adyen

Farfetch Optimizing payments to power growth

Farfetch is a global omnichannel marketplace for luxury fashion that connects shoppers with top brands and boutiques across multiple countries and touchpoints. To deliver localized websites, multilingual support and fast delivery options worldwide, Farfetch needed a payments solution that could handle diverse local preferences, boost online card authorization rates and unify online and in-store payments without disrupting the customer experience.

Working with Adyen, Farfetch adopted a single payments platform that supports local payment methods, direct card acquiring and in‑market routing. Adyen’s Revenue Accelerate tools — including Intelligent Payment Routing, MCC optimization and automated retries — increased authorization rates and recovered otherwise lost transactions, improving conversion and shopper experience with no extra contracts or development.

Farfetch

Mark Hobbs

Senior Payments Manager