Case Study: Creative Group achieves higher global payment acceptance and reduced fraud with Adyen

Creative Group Growing globally with Adyen Acquiring

Creative Group, an Amsterdam-based scale-up behind Rapido and Recharge operating in 10 countries, makes online top-ups fast, safe, and simple. As they expanded, the main challenge was achieving global payment coverage with high acceptance rates, low fraud and local relevance (including multi-currency needs and faster payouts) to maximize conversions in each market.

They partnered with Adyen for direct acquiring and an end-to-end payments platform that supports local payment methods, dynamic rerouting, US local processing, Sales Day Payouts, and RevenueProtect. The result was an immediate increase in acceptance rates, stronger fraud prevention, at least a 40% uplift in chargeback win rate, simpler reconciliation and predictable cash flow, plus detailed reporting for continual optimization.

Creative Group

Linda Faassen

Chief Financial Officer