Case Study: Brompton achieves rapid global ecommerce rollout and higher conversions with Adyen

Brompton Making tracks with global payments

Brompton, maker of the iconic handcrafted foldable bike, wanted to take control of sales and customer data by moving from dealer-led purchases to direct ecommerce — quickly and without compromising its premium, on-brand experience. The challenge was to launch a secure, localized online store across multiple markets while preserving a seamless mobile checkout and capturing the customer insights it had been missing.

Adyen provided a single global payments platform with a hosted one-page mobile checkout, local payment methods (e.g., iDEAL, Alipay, WeChat Pay), customizable fraud controls and unified commerce for online and in-store transactions. Brompton went live across markets in weeks, saw an immediate lift in conversion, gained richer customer data, and scaled international operations (including a WeChat store in China) while keeping PCI burden off its shoulders.

Brompton

Rich Spencer

President