Case Study: Brompton achieves unified commerce and data-driven customer insights with Adyen

Brompton - Customer Case Study

Brompton, the British maker of highly customizable folding bikes, opened its first North American flagship in Greenwich Village to turn enthusiastic owner advocacy into broader U.S. growth. The challenge was to translate the product’s British heritage and unique commuter appeal into a full-brand retail experience while capturing and unifying digital and in-store customer data to meet modern shopper expectations.

Brompton launched a flagship Brompton Junction offering rentals, live events, customization workshops and community space, and partnered with Adyen to centralize payments and customer interactions into a single dashboard. The result was a higher-profile presence in NYC, stronger community engagement and richer business intelligence—giving Brompton clearer reporting, better customer service and strategic insights to support further global expansion.

Brompton

Rich Spencer

President