Case Study: BlaBlaCar achieves seamless global expansion with Adyen

BlaBlaCar blazes a trail with Adyen

BlaBlaCar is a people-powered ridesharing marketplace founded to fill empty car seats; today it serves 30 million members across 22 countries with 12 million people coordinating journeys each quarter. As the company scaled internationally, it needed a fast, reliable payments engine that could handle local payment preferences (many users lack credit cards), deliver a seamless mobile checkout, and keep pace with rapid market rollouts — so BlaBlaCar partnered with Adyen in November 2014.

Adyen provided a single technical integration and contract that supports global and local payment methods, a consistent mobile experience, and centralized transaction visibility. That capability made market entry faster (BlaBlaCar expanded into six countries in a single year), improved conversion on mobile and desktop, and supported ongoing global growth by enabling users to pay in the ways they trust while keeping the platform fast and efficient.

BlaBlaCar

Amelie Seguret

VP Marketing