Case Study: Amanda Wakeley achieves unified payments and scalable growth with Adyen

Amanda Wakeley Consolidating systems to power future growth

Amanda Wakeley is a high‑end British fashion brand with an ecommerce site and stores across the UK that was held back by legacy systems as it pursued rapid, customer‑first growth. The company needed a single view of shopper payment data, better support for international customers and a platform that could scale beyond manual, time‑consuming order handling.

By partnering with Adyen, Amanda Wakeley consolidated ecommerce and point‑of‑sale systems to create unified shopper data, enabled in‑store Alipay and WeChat Pay and switched on multi‑currency online. The result is a more agile operation — ecommerce grew from a one‑person effort to a warehouse shipping £1m of product — and a platform that makes international expansion and adding new payment methods far easier.

Amanda Wakeley

Chitra Ramachandran

Head of Finance