Case Study: The Perfect Touch achieves 1,139% ROAS with Adwisely

South African fashion store drives revenue with 1,139% ROAS ads on Facebook, Instagram, and Google

The Perfect Touch, a South African fashion store run by a mother-and-daughter team, wanted a better way to re-engage shoppers who left without buying and to grow its customer base. To improve marketing performance across major ad platforms, the business partnered with Adwisely and used its ad management tools and personal support for Facebook, Instagram, and Google campaigns.

With Adwisely, The Perfect Touch launched retargeting ads for recent visitors, prospecting ads to reach new lookalike audiences, and Google Smart Shopping campaigns. The results were strong: average ROAS reached 1,139%, including 1,157% from retargeting, 1,005% from prospecting, and 1,256% from Google Ads, generating $105,791 in revenue, 1,834 orders, and a cost per purchase of $5.89 over six months.

The Perfect Touch