Case Study: MacAttackGear grows ROAS to 700% with Adwisely

Growing ROAS to 700% while providing healthcare professionals with personalized services

MacAttackGear, a Shopify store serving healthcare professionals with personalized embroidery, laser engraving, and printing for gear and uniforms, needed a way to keep shoppers engaged and convert visitors without taking time away from fulfilling custom orders. They wanted a solution for re-engaging store visitors through Facebook Ads, but had no one available to set up, monitor, or optimize campaigns manually.

Adwisely provided automated Facebook and Instagram retargeting, creating personalized ads for visitors and cart abandoners with product-specific messaging and a 15% discount code. The campaigns generated about $60,000 in annual sales, reached a 700% ROAS, drove 1.4 million impressions at a $13.62 CPM and $0.58 cost per link click, and in the last three months alone reached over 25,000 people and nearly 500 sales.

MacAttackGear