Case Study: BigCommerce simplifies Meta Pixel setup and improves ad tracking with Adwisely

BigCommerce increases ROAS by 600% with Adwisely

BigCommerce, a major e-commerce platform, needed to effectively track user behavior from Facebook ads on its online stores to optimize advertising campaigns. The challenge was integrating Meta Pixel for advanced conversion tracking, as the native BigCommerce setup only allowed for a single pixel with limited event tracking capabilities. They partnered with Adwisely to implement a solution.

Adwisely provided a step-by-step solution using their expertise and an app called Omega Multi Facebook Pixels. This implementation allowed BigCommerce to install multiple pixels and track a comprehensive range of user events, far beyond the platform's default limitations. As a result, BigCommerce stores gained complete visibility into customer actions, enabling the creation of better advertising strategies. Adwisely highlights that their digital marketing services are trusted by 15,000 e-commerce stores and can increase ROAS by 600%.

BigCommerce