Case Study: Little Miss Threads achieves 1400% ROAS with Adwisely

Australian fabric boutique reaches 1400% ROAS and drives more sales of unique textile designs

Little Miss Threads, an Australian fabric boutique founded by Mel Barnes, wanted to increase sales of its exclusive textile designs while re-engaging visitors who browsed but didn’t buy. As the business grew, Mel also needed a way to reach new audiences who shared an interest in unique fabrics, all while juggling design, sewing, fulfillment, and advertising.

Adwisely helped Little Miss Threads run Retargeting and Prospecting campaigns to bring back site visitors, target lookalike audiences, and expand brand awareness. Adwisely also supported the store through iOS 14 tracking changes. In the past three months, the campaigns delivered an average ROAS of 1310%, a cost per click of $0.52, and a cost per purchase of $7.34.

Little Miss Threads