Case Study: American City Business Journals achieves improved ROI and 95% time savings with Adwallet.io

American City Business Journals saves 95% of screenshot time with Adwallet.io

American City Business Journals (ACBJ), a large publisher of metropolitan business newsweeklies, faced a challenge in efficiently providing visual verification for their advertisers' campaigns. They previously outsourced the manual task of taking ad screenshots for display and newsletter campaigns, which was not ideal for their digital transformation goals. Adwallet's automated ad screenshot solution was identified as a way to boost operational efficiency.

Adwallet implemented its ad screenshot automation platform, which integrated with ACBJ's self-serve advertising portal. The solution provided an immediate return on investment for ACBJ. The results included a 95% reduction in time spent on the task, improved screenshot coverage, and a significant reduction in human resources dedicated to the process. Adwallet's platform was noted for its reliability and for amplifying the existing workflow.

American City Business Journals